Dale Earnhardt Jr. is a massive presence in the sport, with its fans and especially in marketing. No one in stock car racing is more marketable. But until he left Dale Earnhardt Inc., Junior didn’t control the rights to his own name. Teresa did, through DEI.

Posted by Adeleddie 05/15/16. Teresa Earnhardt shows no sign of ending battle over rights to Dale’s name Teresa Earnhardt will not let go. For more than a decade she has fought tooth and nail to […]

America has spoken: Donald Trump is a great marketer. A new study from Emarsys, a marketing software company, found that 37 percent of American think Trump has the most effective presidential campaign in terms of […]