Advertorials new, old, thing from the past, and now up and running.

Advertorials (sponsored articles) are not new. However, for content marketers it represents one of many different promotion channels that can get branded content in front of new audiences. The word “advertorial” itself is the marriage of the words “editorial” and “advertisement.” Merriam-Webster recognizes the first known use of the word in 1946. Advertorial content has […]